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Buyer Personas, Recruitment, and More Upcoming Events!


Georgia District Office  – April 2022

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Target Your Market Using Buyer Personas  

Small Business Development Center

Buyer personas are fictional representations of your ideal customers. Developing buyer personas gives you a clear picture of who you’re marketing to, where to find them and makes it easier to develop effective, targeted content that speaks to your ideal customers. 

Monday, May 2, 10:00 a.m. to 11:00 a.m. ET REGISTER HERE


Recruit & Retain Employees Workshop

Small Business Development Center

Participants will evaluate the work climate, assess workforce needs, and be updated on best practices for hiring and retaining the best workforce for your small business. 

Tuesday, May 3, 8:30 a.m. to 12:30 p.m. ET REGISTER HERE


Basics of Preparing Federal Government Proposals/Bids

SCORE North Metro Atlanta

If you are thinking about or already doing business with the federal government, don’t miss this opportunity to learn how to prepare bids and proposals that are both compliant and competitive.

Wednesday, May 4, 10:00 a.m. to 12:00 p.m. ET REGISTER HERE


How to Use Facebook to Promote Your Business

SCORE North Metro Atlanta

In this Live Online Workshop, you will learn about using Social Media to promote your business and how to specifically leverage Facebook.

Friday, May 6, 10:00 a.m. to 12:00 p.m. ET REGISTER HERE


Strategy Management Cycle for Small Businesses

Women’s Business Center, Atlanta Region

Are you ready to develop a Strategic Plan or get an existing Strategic Plan off the shelf and implemented? Join us for an overview of the larger strategic framework. We will discuss the key actions that must be considered before and after Strategic Plan development to ensure your Strategic Plan is a true game changer for your business.

Tuesday, May 10, 2:00 p.m. to 3:00 p.m. ET REGISTER HERE


Start Up Business – Financial Plan

SCORE North Metro Atlanta 

Will My Business Idea Be Profitable? Financial Planning Provides The Answer. In this Live Online Workshop you will learn about the key financial statements required to run your business and necessary when applying for funding.

Friday, May 13, 10:00 a.m. to 12:00 p.m. ET REGISTER HERE


Quickbooks Desktop: From Registration to Reconcile

Small Business Development Center 

This interactive course begins with a basic background of accounting followed by the initial setup of a sample Quickbooks company account. You will learn how to process company transactions (deposits, invoicing, payments, etc.) followed by a reconciliation of your account with a bank statement. By the end, participants will generate financial reports to include Profit and Loss and Balance Sheet statements. 

Saturday, May 14, 8:30 a.m. to 12:30 p.m. ET REGISTER HERE

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