Usually this time of year, we are busy planning our events to help promote Small Business Saturday and picking a few local downtown areas to spotlight. Like so many things this year, it’s not business as usual. It is, however, more important than ever for us as ‘small business champions’ to get the message out about shopping and supporting local small businesses during the busiest time of year for retailers and restaurants.
Visiting quaint downtowns is one of the great things about living in New Hampshire. For that quality of life to continue, we need to show them our collective support.
Join us to hear about why you should think about spending some of your holiday spending dollars with some of our wonderful small NH retailers and hear about what some NH small business communities are doing to get your business this season.
For millions of small businesses across the United States, it’s getting close to the most wonderful time of the year: Small Business Saturday!
Celebrated two days after Thanksgiving, Small Business Saturday is a way for consumers to usher in the busy holiday shopping season and make an impact in their community by supporting independently owned businesses.
This year, Small Business Saturday will be held on November 28th so now is the time for small businesses to prepare for the big day. Here are a few tips, to help you get ready:
Give yourself a digital makeover. Check your website, social media accounts, and review sites to make sure all online information about your small business is accurate and up to date. Focus on what you offer, where you’re located, and how customers can contact you.
Show what sets you apart. As a small business, it’s tough to compete with big box stores. In your marketing efforts, make sure customers know what makes your small business special. This can be a unique product or service or simply creating an inviting space for shoppers. Whatever that may be, communicate it to customers.
Get social on social media. Promote Small Business Saturday deals and share how you’re preparing your store. Use #ShopSmall on your social media posts to join the overall conversation. Encourage shoppers to snap a selfie and tag your business. This can increase engagement of your posts, potentially reaching new customers.
Partner up. Contact other small businesses in your area and see how you can team up to provide special offers. Consider highlighting a local charity at your business. It’s a great way to embrace the spirit of the season and give back.
Promote gift cards. Many holiday shoppers buy gift cards or gift certificates for family and friends, representing a huge opportunity for your small business.
Our Monthly Newsletter is a must see.
Highlights include our 'Monthly Employer Spotlight', Monthly SBA loan numbers and government contracting results, Resource Partner Corner, DYK (Did You Know) and ICYMI (In Case You Missed It) corners.
Don't Miss It!! Read our October Newsletter Here
Download the PDF Here